Sorren Expands Network with Acquisition of Connected Accounting

Connected Accounting focuses on using technology to streamline accounting processes. Credit: lovelyday12/Shutterstock.com.

Sorren Strengthens Presence in California

Sorren, a leading US tax, accounting, and advisory firm, has enhanced its footprint by acquiring Connected Accounting, a firm based in Los Angeles. Founded in 2019 by Marie Greene, Connected Accounting has built a reputation for integrating technology into accounting processes to improve efficiency and client outcomes.

Technology-Driven Accounting

Connected Accounting utilizes advanced technology to streamline workflows, enabling the firm to manage accounting processes effectively. Greene expressed enthusiasm about the acquisition, stating, “Joining Sorren allows us to accelerate our growth, expand our capabilities, and deliver even greater value, while preserving the relationships and client-first approach that define our firm.”

Strategic Alignment and Growth Potential

Sorren CEO Josh Tyree highlighted the common vision shared by both firms, saying, “Connected Accounting has built a strong reputation by combining trusted relationships with forward-thinking technology and efficient processes.” This acquisition aligns with Sorren’s strategic priorities, particularly as the accounting landscape transitions toward more digital, technology-driven services.

The integration of Connected Accounting is expected to enhance Sorren’s capabilities to offer scalable services while maintaining a personalized client experience.

Recent Acquisitions Enhance Sorren’s Offerings

This move follows Sorren’s recent expansion in Texas through the acquisition of Hess & Rohmer, founded in 1999. Like Connected Accounting, Hess & Rohmer emphasizes a relationship-based client service model, reinforcing Sorren’s commitment to local market presence while being part of a nationally connected practice.

Conclusion

With these acquisitions, Sorren is poised to offer higher value to clients and navigate the evolving accounting industry. The collaboration between Sorren and Connected Accounting underscores the importance of integrated platforms in delivering meaningful results.

For more information about accounting trends and technology in the industry, check out resources from The Journal of Accountancy and Accounting Today.

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